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PROGRAM OVERVIEW

5 diverse business women discussing strategies with sticky notes

ECOMMERCE ACCELERATOR

Cohorts of 10-20 businesses attend six, virtual, instructor-led training sessions focusing on key aspects of growing a successful online business. Upon completion of the instructor-led sessions, participants have access to one-on-one mentorship for six months. Cohorts also will be invited to attend moderated, open sessions for additional community-building, peer-mentorship, and coaching.


Special purpose cohorts have enhanced features including introduction to exporting, direct funding to participating businesses through cash grants and individualized digital marketing plans.

Meet Our Facilitator

Amber Jackson

Amber Jackson is the CEO of Hype & Harvest, a firm offering coaching, organizational learning, and strategy development solutions to support the success of senior leaders and founders of product-based businesses. With a heart and mind for both people and profits, Amber supports ambitious, whole-hearted leaders as they grow profitable eCommerce brands. Her work through Hype & Harvest is based on her twenty years of experience leading teams at globally recognized CPG brands. She most recently led as Head of eCommerce & DTC at FIJI Water and previously held roles at Warner Bros. Discovery, Disney, and Johnson & Johnson. Amber holds an M.B.A. from UCLA Anderson School of Management and a B.S. in English from Carnegie Mellon University. 

  

In addition to Hype & Harvest, Amber is also the Founder of Drizzle Scones, an online specialty scone bakery that puts a sweet American twist on the classic British pastry. A hostess at heart, she launched the business in 2023 to help home cooks and event hosts spend less time in the kitchen and more time doing what they do best – bringing people together and building community. Amber lives in Los Angeles with her pandemic puppy, Charley. 

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CONTENT OVERVIEW

Platform-neutral tools for growing your business, where ever you sell online, including a unique tool that helps you evaluate sales channel options in terms of timing, cost, brand alignment and impact.

An extensive participant guide for each session that include practical tools like ChatGPT prompts to help create product listings that are searchable and that sell, social media planning and budgeting tools, and more.

Six, instructor-led, interactive sessions focused on tactics and actions that you can immediately implement in your own business, including:

  • writing effective product titles

  • planning your email welcome flow

  • how to respond to negative and positive reviews

  • evaluating the strengths of organic social media channels

  • comparing fees and expectations across different marketplaces to determine the best fit and timing for your business

  • best practices in customer service

  • the importance of packaging and how it reflects your brand

Workshop Sessions Content Overview

SESSION

01

Getting Started: A successful blueprint for ecommerce: Effective product presentation to maximize your online sales (images, copywriting, SEO).

SESSION

02

Building your Marketing Plan: Create and refine your value proposition with a digital communication strategy and budget.

SESSION

03

Breaking Through the Online Marketing Noise: How to build your brand with strategies to tell your story; tools and methods to stand out; leveraging social media and other digital marketing options.

SESSION

04

Choosing the Best Sales Channels for Your Business: Tools to evaluate online sales channels and to choose the right channels for your business. How do you know when you are ready to scale?

SESSION

05

Customer Experience for Retention and Lifetime Value: In-depth look at the role that customer service plays in retention and lifetime value. Includes customer service policies, packaging and labeling, unboxing, logistics.

SESSION

06 -A

Business Overview: Putting It All Together: How to evaluate your ecommerce strategy within your larger business framework: Business planning and finance, pricing and margins, inventory, ecommerce sales tax implications.

SESSION

06 - B

(Exporting Version) Introduction to Exporting: Key considerations and resources to build your online business in international markets. Topics include market research, state and federal government resources, optimizing your site for international customers, and logistics considerations

Requirements for joining a WMarketplace Accelerator:

Workshop content and delivery is customized for U.S.-based or international businesses. Content also is fully customized to meet retailer-specific requirements. 

As a participant, along with a 1 year membership to join WMarketplace.com and 6 months of structured mentoring, you will receive:

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01

You've been in business at least 1 year

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02

You have products ready to ship

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03

You are committed to growing your online business

READY TO GET STARTED?

5 diverse business women laughing and smiling

Thank you so much, your accelerator is an enormous support for our business!!! We have participated in numerous trainings, webinars, and courses but they did not offer as much specific, concrete, and targeted information, tailored to what we need, as The WMarketplace Accelerator. The opportunity to ask questions during the sessions and get feedback from the professionals on our specific issues is worth a lot! We have gotten so many insights and already are implementing some of them in our marketing activities.” 


Anna Zmiievska
CEO, Anzy Home

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