PROGRAM OVERVIEW

6 Diverse Business Women Working Together around a desk

Six Weeks to Boost Sales, Connect with Customers, and Amplify Profits with Our Specialized Accelerator Program!

Dive into expert-led, live, virtual sessions, with cohorts of 10-20 businesses. Attend 2 hour sessions focusing on key aspects of growing a successful online business across your online channels. Following the live sessions, participants have access to one-on-one mentorship for six months and are introduced to key resources for funding, logistics, and marketing support. Cohorts will also be invited to attend moderated, open sessions for additional community-building, peer mentorship, and coaching.

Industry or vertical cohorts deliver enhanced features including introduction to exporting, direct funding to participating businesses through cash grants and individualized digital marketing plans.

PROGRAM BENEFITS

Six, instructor-led, interactive sessions focused on tactics and actions that you can immediately implement in your own business, including:

writing effective product titles
planning your email welcome flow
how to respond to negative and positive reviews
evaluating the strengths of organic social media channels
comparing fees and expectations across different marketplaces to determine the best fit and timing for your business
best practices in customer service
the importance of packaging and how it reflects your brand

An extensive participant guide for each session that include practical tools like ChatGPT prompts to help create product listings that are searchable and that sell, social media planning and budgeting tools, and more.

Access to a channel analysis tool that covers over 35 factors to evaluate major online sales channels and determine which is right for you and when is the best time for your business to expand.

Information on and introductions to funding sources and connections to business resources to propel your business forward.

6 months of structured mentoring.

Access to the WMarketplace Accelerator Community. Connect with other entrepreneurs and give and receive feedback on all aspects of selling online. Share resources and celebrate business wins with this exclusive community of women business owners.

Program content and delivery is customized for U.S.-based or international businesses. Content also is fully customized to meet retailer-specific requirements.

PROGRAM CONTENT OVERVIEW

WEEK 1

Getting Started: A successful blueprint for ecommerce: Effective product presentation to maximize your online sales (images, copywriting, SEO).

WEEK 2

Building your Marketing Plan: Create and refine your value proposition with a digital communication strategy and budget.

WEEK 3

Breaking Through the Online Marketing Noise: How to build your brand with strategies to tell your story; tools and methods to stand out; leveraging social media and other digital marketing options.

WEEK 4

Choosing the Best Sales Channels for Your Business: Tools to evaluate online sales channels and to choose the right channels for your business. How do you know when you are ready to scale?

WEEK 5

Customer Experience for Retention and Lifetime Value: In-depth look at the role that customer service plays in retention and lifetime value. Includes customer service policies, packaging and labeling, unboxing, logistics.

WEEK 6

Business Overview: Putting It All Together: How to evaluate your ecommerce strategy within your larger business framework: Business planning and finance, pricing and margins, inventory, ecommerce sales tax implications funding approaches.

WEEK 6 EXPORT

For US Businesses exploring growth through exporting week six will include introduction to exporting content: Key considerations and resources to build your online business in international markets. Topics include market research, state and federal government resources, optimizing your site for international customers, and logistics considerations.

BUSINESSES THAT ARE A GREAT FIT FOR OUR ACCELERATOR:

2 Diverse Business Women Working Together

1

You've been in business at least 1 year

2

You have products ready to ship

3

You want to transform your online business

COHORTS STARTING QUARTERLY

APPLY NOW

MEET ONE OF OUR FACILITATORS

AMBER JACKSON

Amber Jackson is the CEO of Hype & Harvest, a firm offering coaching, organizational learning, and strategy development solutions to support the success of senior leaders and founders of product-based businesses. With a heart and mind for both people and profits, Amber supports ambitious, whole-hearted leaders as they grow profitable eCommerce brands. Her work through Hype & Harvest is based on her twenty years of experience leading teams at globally recognized CPG brands. She most recently led as Head of eCommerce & DTC at FIJI Water and previously held roles at Warner Bros. Discovery, Disney, and Johnson & Johnson. Amber holds an M.B.A. from UCLA Anderson School of Management and a B.S. in English from Carnegie Mellon University.

In addition to Hype & Harvest, Amber is also the Founder of Drizzle Scones, an online specialty scone bakery that puts a sweet American twist on the classic British pastry. A hostess at heart, she launched the business in 2023 to help home cooks and event hosts spend less time in the kitchen and more time doing what they do best – bringing people together and building community.  Amber lives in Los Angeles with her pandemic puppy, Charley.

THE REVIEWS ARE IN:

Thank you so much, your accelerator is an enormous support for our business!!! We have participated in numerous trainings, webinars, and courses but they did not offer as much specific, concrete, and targeted information, tailored to what we need, as The WMarketplace Accelerator. The opportunity to ask questions during the sessions and get feedback from the professionals on our specific issues is worth a lot! We have gotten so many insights and already are implementing some of them in our marketing activities.”